The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Non-Profit
Award
Agency
Client
Title
Category
Annual ID
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability Category: Cultural Driver for Good
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song Content CGI Studio Hamburg / Hamburg + Accenture Song
Client: The Philipstown WireCar Foundation Category: Technology as a Creative Tool
Bedtime Donations
Agency: INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client: Royal Society for Blind Children Category: Direct Marketing for Good
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability Category: Direct Marketing for Good
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Events / Virtual & Hybrid
CHEER SIGNS
Agency: TBWA\HAKUHODO Inc. / Tokyo + Hakuhodo Product's Inc. / Tokyo + amana inc. / Tokyo
Client: TOKYO METROPOLITAN GOVERNMENT Category: Experiential & Immersive for Good
FutureGuessr
Agency: Artefact 3000 / Paris + Réseau action climat / Paris
Client: Réseau Action Climat Category: Use of Gaming as a Tool
Cracked
Agency: Area 23 / New York + Dirty Work / São Paulo + Sizzer / Amsterdam
Client: Mercy for Animals Category: Craft / Art Direction
Renu vs The City
Agency: Ogilvy / Mumbai
Client: St. Jude India ChildCare Centres Category: Craft / Writing
Zip Code Exam
Agency: Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client: Equality Health Foundation Category: Innovation / Execution in Health & Wellness
Bedtime Donations
Agency: INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client: Royal Society for Blind Children Category: Interactive & Mobile for Good
Safe Sketch
Agency: Cheil Hong Kong + AniMotion Studio Ltd (Things That Move Ltd) / HK
Client: Save the Children Category: Interactive & Mobile for Good
Trails Will Blaze
Agency: NOMINT / London + BBC Creative / London
Client: BBC Category: Special / Practical Effects / Single
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Use of Licensed Music
Big Fucking Deal
Agency: Bensimon Byrne / Toronto + Narrative XPR / Toronto
Client: Casey House Category: Sound Mixing
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Current Event Response / Real-Time Reactive
Street Nipples
Agency: Joe Public / Sandton
Client: Breast Cancer UK Category: Public Relations for Good
One More Question
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires
Client: Lalcec Category: Innovation / Use of Media in Public Relations
New Zealand's Little Helper
Agency: Special / Auckland
Client: Greyhounds As Pets Category: Brand Partnerships
Bedtime Donations
Agency: INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client: Royal Society for Blind Children Category: Radio & Audio for Good
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Livestream
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Social Media for Good
The Bound Books Project
Agency: BBDO Nordics / Stockholm + Dawit Isaak Library / Malmö + Malmö stad / Malmö
Client: Malmö stad Category: Craft / Printing & Paper Craft
QSAM
Agency: M-N Associates / Ho Chi Minh City
Client: Quang San Art Museum Category: Brand Identity / System
Unbelievably Real
Agency: beierarbeit / Bielefeld
Client: Theater Bielefeld Category: Brand Identity / System
Protest Shields
Agency: Horizon FCB / Dubai + Change, an FCB Alliance / Paris + Satellite My Love / Paris + The Cabs / Paris
Client: Courageous Conversation Global Foundation Category: Design for Good
Hero Gum
Agency: Lola USA + Gift Of Life + Mars Doublemint + Labcorp
Client: Gift of Life Category: Design for Good
The Branch Museum of Design Visual Identity
Agency: MullenLowe Design Studio / New York + MullenLowe U.S. / New York
Client: The Branch Museum of Design Category: Craft / Art Direction
Air Raid Alarm Clock
Agency: Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client: Razom for Ukraine Category: Experiential / Immersive / Events
NY Needs Organ Donors
Agency: DeVito/Verdi / New York + LiveOnNY / New York
Client: LiveOnNY Category: Creative Effectiveness
Drawn to D&AD
Agency: Jones Knowles Ritchie / London + Studio DRAMA / London
Client: D&AD Category: Design
The Māori Roll Call
Agency: Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client: Whānau Ora Category: Direct Marketing
Heartpack: Fortnite's First Mechanical Heart Quest
Agency: Murder Hornet / Atlanta + Enduring Hearts / Atlanta
Client: Enduring Hearts Category: Health & Wellness / Pharma
The T.O You Don't Know
Agency: Berners Bowie Lee / Toronto
Client: Museum of Toronto Category: Print & Out of Home
The Māori Roll Call
Agency: Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client: Whānau Ora Category: Campaigns for Good
Desi Oon
Agency: Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client: Centre for Pastoralism Category: Campaigns for Good
Air Raid Alarm Clock
Agency: Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client: Razom for Ukraine Category: Campaigns for Good
Heartpack: Fortnite's First Mechanical Heart Quest
Agency: Murder Hornet / Atlanta + Enduring Hearts / Atlanta
Client: Enduring Hearts Category: Campaigns for Good
The T.O You Don't Know
Agency: Berners Bowie Lee / Toronto
Client: The Museum of Toronto Category: Craft / Writing
Eco-illogical
Agency: Darwin & Verne / Madrid + AcentoenlaCé / Madrid
Client: SEO/BirdLife Category: Craft / Animation / Motion Design
Drawn to D&AD
Agency: Jones Knowles Ritchie / London + Studio DRAMA / London
Client: D&AD Category: Craft / Animation / Motion Design
Chicago Kinfolk: The Juke Joint Blues
Agency: Terry Blade / Chicago + Blade Arthouse Media / Denver
Client: Chicago Kinfolk Category: Craft / Sound Design & Music
Hero Gum
Agency: Lola USA + Gift Of Life + Mars Doublemint + Labcorp
Client: Gift of Life Category: Integrated / Omnichannel Campaigns for Good
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Long Form Video / Single
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client: The Philipstown WireCar Foundation Category: Full Length Video / Single
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability Category: Branded Entertainment for Good
Kyikatejê
Agency: Area 23 / New York
Client: Gavião Kyikatejê Futebol Clube Category: Branded Entertainment for Good
Award:
2026 Cultural Driver Bronze Pencil
Agency:
Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Cultural Driver for Good
Annual ID:
OS26_CD014B
Award:
2026 Creative Use of Technology Bronze Pencil
Agency:
Accenture Song South Africa + Accenture Song Content CGI Studio Hamburg / Hamburg + Accenture Song
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Technology as a Creative Tool
Annual ID:
OS26_CT007B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client:
Royal Society for Blind Children
Title:
Bedtime Donations
Category:
Direct Marketing for Good
Annual ID:
OS26_DM025B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Direct Marketing for Good
Annual ID:
OS26_DM027B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Events / Virtual & Hybrid
Annual ID:
OS26_EX015B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Hakuhodo Product's Inc. / Tokyo + amana inc. / Tokyo
Client:
TOKYO METROPOLITAN GOVERNMENT
Title:
CHEER SIGNS
Category:
Experiential & Immersive for Good
Annual ID:
OS26_EX020B
Award:
2026 Gaming Bronze Pencil
Agency:
Artefact 3000 / Paris + Réseau action climat / Paris
Client:
Réseau Action Climat
Title:
FutureGuessr
Category:
Use of Gaming as a Tool
Annual ID:
OS26_GA008B
Award:
2026 Health & Wellness Bronze Pencil
Agency:
Area 23 / New York + Dirty Work / São Paulo + Sizzer / Amsterdam
Client:
Mercy for Animals
Title:
Cracked
Category:
Craft / Art Direction
Annual ID:
OS26_HW023B
Award:
2026 Health & Wellness Bronze Pencil
Agency:
Ogilvy / Mumbai
Client:
St. Jude India ChildCare Centres
Title:
Renu vs The City
Category:
Craft / Writing
Annual ID:
OS26_HW025B
Award:
2026 Health & Wellness Bronze Pencil
Agency:
Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client:
Equality Health Foundation
Title:
Zip Code Exam
Category:
Innovation / Execution in Health & Wellness
Annual ID:
OS26_HW026B
Award:
2026 Interactive, Online & Mobile Bronze Pencil
Agency:
INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client:
Royal Society for Blind Children
Title:
Bedtime Donations
Category:
Interactive & Mobile for Good
Annual ID:
OS26_IN009B
Award:
2026 Interactive, Online & Mobile Bronze Pencil
Agency:
Cheil Hong Kong + AniMotion Studio Ltd (Things That Move Ltd) / HK
Client:
Save the Children
Title:
Safe Sketch
Category:
Interactive & Mobile for Good
Annual ID:
OS26_IN010B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
NOMINT / London + BBC Creative / London
Client:
BBC
Title:
Trails Will Blaze
Category:
Special / Practical Effects / Single
Annual ID:
OS26_MI032B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Grey / London
Client:
PETA UK
Title:
Happy Christmassacre
Category:
Casting / Actor
Annual ID:
OS26_MI033B
Award:
2026 Music & Sound Craft Bronze Pencil
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Use of Licensed Music
Annual ID:
OS26_MS008B
Award:
2026 Music & Sound Craft Bronze Pencil
Agency:
Bensimon Byrne / Toronto + Narrative XPR / Toronto
Client:
Casey House
Title:
Big Fucking Deal
Category:
Sound Mixing
Annual ID:
OS26_MS011B
Award:
2026 Out of Home Bronze Pencil
Agency:
Joe Public / Sandton
Client:
Breast Cancer UK
Title:
Street Nipples
Category:
Out of Home for Good
Annual ID:
OS26_OH024B
Award:
2026 Public Relations Bronze Pencil
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Current Event Response / Real-Time Reactive
Annual ID:
OS26_PR016B
Award:
2026 Public Relations Bronze Pencil
Agency:
Joe Public / Sandton
Client:
Breast Cancer UK
Title:
Street Nipples
Category:
Public Relations for Good
Annual ID:
OS26_PR018B
Award:
2026 Public Relations Bronze Pencil
Agency:
Grey Argentina / Buenos Aires + Ninch / Buenos Aires
Client:
Lalcec
Title:
One More Question
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS26_PR020B
Award:
2026 Print & Promotional Bronze Pencil
Agency:
Special / Auckland
Client:
Greyhounds As Pets
Title:
New Zealand's Little Helper
Category:
Brand Partnerships
Annual ID:
OS26_PT016B
Award:
2026 Radio & Audio-First Bronze Pencil
Agency:
INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client:
Royal Society for Blind Children
Title:
Bedtime Donations
Category:
Radio & Audio for Good
Annual ID:
OS26_RA007B
Award:
2026 Social Media Bronze Pencil
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Livestream
Annual ID:
OS26_SM017B
Award:
2026 Social Media Bronze Pencil
Agency:
VML / Dallas
Client:
U.S. Navy
Title:
Navy SubReddit Hunt
Category:
Community Engagement
Annual ID:
OS26_SM018B
Award:
2026 Social Media Bronze Pencil
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Social Media for Good
Annual ID:
OS26_SM026B
Award:
2026 Design in Advertising Merit Award
Agency:
BBDO Nordics / Stockholm + Dawit Isaak Library / Malmö + Malmö stad / Malmö
Client:
Malmö stad
Title:
The Bound Books Project
Category:
Craft / Printing & Paper Craft
Annual ID:
OS26_DA042M
Award:
2026 Design & Branding Merit Award
Agency:
M-N Associates / Ho Chi Minh City
Client:
Quang San Art Museum
Title:
QSAM
Category:
Brand Identity / System
Annual ID:
OS26_DE033M
Award:
2026 Design & Branding Merit Award
Agency:
beierarbeit / Bielefeld
Client:
Theater Bielefeld
Title:
Unbelievably Real
Category:
Brand Identity / System
Annual ID:
OS26_DE037M
Award:
2026 Design & Branding Merit Award
Agency:
Horizon FCB / Dubai + Change, an FCB Alliance / Paris + Satellite My Love / Paris + The Cabs / Paris
Client:
Courageous Conversation Global Foundation
Title:
Protest Shields
Category:
Design for Good
Annual ID:
OS26_DE059M
Award:
2026 Design & Branding Merit Award
Agency:
Lola USA + Gift Of Life + Mars Doublemint + Labcorp
Client:
Gift of Life
Title:
Hero Gum
Category:
Design for Good
Annual ID:
OS26_DE061M
Award:
2026 Design & Branding Merit Award
Agency:
MullenLowe Design Studio / New York + MullenLowe U.S. / New York
Client:
The Branch Museum of Design
Title:
The Branch Museum of Design Visual Identity
Category:
Craft / Art Direction
Annual ID:
OS26_DE066M
Award:
2026 The Indies Merit Award
Agency:
Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client:
Razom for Ukraine
Title:
Air Raid Alarm Clock
Category:
Experiential / Immersive / Events
Annual ID:
OS26_ID069M
Award:
2026 The Indies Merit Award
Agency:
DeVito/Verdi / New York + LiveOnNY / New York
Client:
LiveOnNY
Title:
NY Needs Organ Donors
Category:
Creative Effectiveness
Annual ID:
OS26_ID073M
Award:
2026 The Indies Merit Award
Agency:
Jones Knowles Ritchie / London + Studio DRAMA / London
Client:
D&AD
Title:
Drawn to D&AD
Category:
Design
Annual ID:
OS26_ID079M
Award:
2026 The Indies Merit Award
Agency:
Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client:
Whānau Ora
Title:
The Māori Roll Call
Category:
Direct Marketing
Annual ID:
OS26_ID083M
Award:
2026 The Indies Merit Award
Agency:
Murder Hornet / Atlanta + Enduring Hearts / Atlanta
Client:
Enduring Hearts
Title:
Heartpack: Fortnite's First Mechanical Heart Quest
Category:
Health & Wellness / Pharma
Annual ID:
OS26_ID089M
Award:
2026 The Indies Merit Award
Agency:
Berners Bowie Lee / Toronto
Client:
Museum of Toronto
Title:
The T.O You Don't Know
Category:
Print & Out of Home
Annual ID:
OS26_ID092M
Award:
2026 The Indies Merit Award
Agency:
Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client:
Whānau Ora
Title:
The Māori Roll Call
Category:
Campaigns for Good
Annual ID:
OS26_ID098M
Award:
2026 The Indies Merit Award
Agency:
Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client:
Centre for Pastoralism
Title:
Desi Oon
Category:
Campaigns for Good
Annual ID:
OS26_ID099M
Award:
2026 The Indies Merit Award
Agency:
Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client:
Razom for Ukraine
Title:
Air Raid Alarm Clock
Category:
Campaigns for Good
Annual ID:
OS26_ID100M
Award:
2026 The Indies Merit Award
Agency:
Murder Hornet / Atlanta + Enduring Hearts / Atlanta
Client:
Enduring Hearts
Title:
Heartpack: Fortnite's First Mechanical Heart Quest
Category:
Campaigns for Good
Annual ID:
OS26_ID103M
Award:
2026 The Indies Merit Award
Agency:
Berners Bowie Lee / Toronto
Client:
The Museum of Toronto
Title:
The T.O You Don't Know
Category:
Craft / Writing
Annual ID:
OS26_ID108M
Award:
2026 The Indies Merit Award
Agency:
Darwin & Verne / Madrid + AcentoenlaCé / Madrid
Client:
SEO/BirdLife
Title:
Eco-illogical
Category:
Craft / Animation / Motion Design
Annual ID:
OS26_ID110M
Award:
2026 The Indies Merit Award
Agency:
Jones Knowles Ritchie / London + Studio DRAMA / London
Client:
D&AD
Title:
Drawn to D&AD
Category:
Craft / Animation / Motion Design
Annual ID:
OS26_ID111M
Award:
2026 The Indies Merit Award
Agency:
Terry Blade / Chicago + Blade Arthouse Media / Denver
Client:
Chicago Kinfolk
Title:
Chicago Kinfolk: The Juke Joint Blues
Category:
Craft / Sound Design & Music
Annual ID:
OS26_ID115M
Award:
2026 Integrated / Omnichannel Merit Award
Agency:
Lola USA + Gift Of Life + Mars Doublemint + Labcorp
Client:
Gift of Life
Title:
Hero Gum
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS26_IG033M
Award:
2026 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Long Form Video / Single
Annual ID:
OS26_BE039M
Award:
2026 Branded Entertainment Merit Award
Agency:
Accenture Song South Africa + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Full Length Video / Single
Annual ID:
OS26_BE042M
Award:
2026 Branded Entertainment Merit Award
Agency:
Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Branded Entertainment for Good
Annual ID:
OS26_BE056M
Award:
2026 Branded Entertainment Merit Award
Agency:
Area 23 / New York
Client:
Gavião Kyikatejê Futebol Clube
Title:
Kyikatejê
Category:
Branded Entertainment for Good
Annual ID:
OS26_BE057M